Bridge Loan Network has developed our Referral Program to serve as a centralized location for loan officers, mortgage brokers, real estate agents, contractors, REO agents, and other members of the real estate industry to find financing for their clients.

Plus, the program is super simple, and you can earn a referral fee for any loans that close. Simply contact our team at Bridge Loan Network to have a personalized loan application link set up and then share that resource with your customers.

Once you have your application link here are five ideas on how to market your link to your customer base and beyond.

1.  Add Application Link in Email Signature

One of the easiest ways to have your application link reach your clients is by simply adding your application link into your email signature with your contact information. Just make sure to highlight what the link is for, for example, “Looking for financing for investment properties? Apply Now”.

2.  Write a Blog Post

If you or your company has a blog page on your website, consider writing a quick blog post about private lending and investment properties, and include your loan application link. If you need inspiration for a post, checkout our Company News page.

3.  Embed Application into Your Website

Consider adding a blurb or button onto your website that directs clients to your link. Include information about the link like, “Finance Your Next Investment Property with the Top-Rated Private Lenders. Apply Now.”

4.  Post on Social Media

Experts in our space are always sharing and re-sharing information about the real estate investing space. Share your experience and include your application link and add the link in the about section on your social media pages.

5.  Add to Newsletter

Add this new resource, offering private lending options to your customers, to a newsletter email campaign. Highlight that this is a new feature to better help your customers.

Once your customers complete your application link you can be as involved or hands off as you’d like with the loan scenario, and once the loan closes you will receive a compensation for referring the deal.

Remember as long as you use your personalized application link, anyone that comes to us through the link will be credited to you. Plus, all application and links will be branded to your company.

“Bridge Loan Network is a system we use everyday, in the industry that we are in it makes it easy for our clients, and employees to communicate, share documents, and make the process enjoyable for all when getting a loan. The team at BLN is very helpful and always on top of anything you need. In a matter of minutes any issue that you are having or any change that you request is done. It is truly a great program with top notch customer service.”

– Brass Financial Group

As the hustle and bustle of this busy stretch is finally starting to slow down allowing you to catch your breath, it’s a great time to take a moment and reflect on the year as a whole. This is also a great time to look forward and set new goals for the upcoming year. While folks typically set personal New Year’s Resolutions, it’s also important to set professional goals as well. Business goals are essential as they offer a sense of achievement and purpose and help outline the direction you are looking to take in the new year.

Consider these tips below on setting and achieving your business goals in 2020:

Define Specifics

One of the main aspects that can cause headaches with setting goals, is not making them specific and measurable. The best resolutions are quantifiable ones. For instance, if one of your goals it to close more loans this year, set a specific number of loans you’re looking to close. You can even take it a step further and define an amount you’d like to close month by month to achieve the year-end goal.

Make Them Achievable

When setting goals, it’s important to set ambitious goals, but not unachievable ones. Look back at the previous years to help determine a new goal. Use this data to set educated goals for this next year. Going back to the previous example of closing loans, determine the number of loans closed in 2019, and 2018, and look at the growth between those numbers. You can use that data to determine a new ambitious and achievable goal for 2020. You’ll want something you can work towards, but not something that seems so out of reach you lose motivation.

Evaluate Your Goals Monthly

If your goal is something that could take all 12 months to achieve, then break it down into smaller increments, so it doesn’t seem so unobtainable. Then each month check-in on the progress of your goals. Set monthly meetings focused on evaluating them. Are you on track to achieving your goals? Does something need to change, or a process updated to help you reach the goals? These strategizing meetings are important for achieving your goals and for the progress of your business.

Celebrate Achievements

Celebrate the large and small achievements you’ve accomplished towards your goals. Whether it is celebrating a monthly goal completed, or achieving the big year-end goal, it’s important to celebrate each step of the way. This is especially appreciated in bringing your whole team together to share in the successes. Including everyone helps keep the whole company motivated in reaching these goals.

Utilizing these tips above will not only help you set and reach your goals, but it will help you celebrate all the steps along the way. Always stay confident that your business goals are within reach and each step you take is a forward movement towards achieving those goals. Plus, we’re here at Bridge Loan Network to help you achieve your goals this year. We’ll help you organize your pipeline allowing you to connect with more clients and close more loans. Contact us today to learn how we can help you reach your goals in 2020.

“As Private Money Brokers we have clients that invest in their businesses, residential and commercial properties and we use the BLN network and software to help us serve the needs of our borrowers. It’s simple to use when a potential borrower comes to the website and takes less than 5 minutes for loan entry. We love how the software organizes all the parts of the loan request which helps us stay on top of the transaction as it progresses from one stage to the next. You listened to our feedback and I am happy to see implementation from the last upgrade that’s made it even better. Your customer service is some of the best I’ve experienced both in communications by phone and email. A special star for Jacob Therrien for all his support. Keep up the great work.”

– Crosspoint Realty Group

“Bridge Loan Network has been providing our company with excellent leads for years. Their web portal provides an easy access to leads as well as a tracking system for expedited closings. Proud to be a member of Bridge Loan Network and we will continue to work with them to provide loans for their clients.”

– Liberty Funding

In today’s digital marketing world, businesses need to have a presence online, especially a company website. Your company’s website serves as a “home base” where new and existing customers can go to learn more about the different products or services you offer.

A company website is also extremely important for content marketing. Your content needs a place to live. Whether it’s blog posts, product descriptions or customer testimonials, you need a home to display information so that current and prospective customers can find it and access it easily.

Here are some other benefits of having a company website.

Cost-Effective Marketing

Having a company website allows you to expand your online presence and the ability to develop a digital marketing strategy, with little to no costs involved beyond the initial website hosting and development. For instance, if your company is using email marketing to engage with potential and current clients, then you need a place to direct these clients to convert them. Your company website is the perfect place to send your email subscribers to when you want them to learn more about your company, and the specific products or services you offer.

Additionally, if your company is interested in running, Pay Per Click (PPC) campaigns, then you will need a “home base” to send clients. PPC campaigns are an excellent way to reach potential clients who are already more likely to be interested in your products or services since they are searching with keywords. But to run PPC campaigns you will need to have a website that you can lead these clients to when they click on your ad.

Overall, you’ll know exactly how much your website will cost, and you’ll be able to easily factor that into your overall return on investment for having an online presence.

Visibility & Credibility

Increasing the visibility and credibility of your company are major factors that make it extremely important to have a website. Even if folks have seen your company at industry conferences or networking events, they may want to conduct their own research online before working with you. Additionally, websites give your business added credibility.  In today’s digital world, companies without websites are viewed as less credible and can make people wary to work with you.

In addition to showcasing your products and services available online, to help build your company’s credibility online you can also highlight why people should work with you. Provide client testimonials and your company’s mission statement. By helping your clients get to know what your company is all about, you are working on establishing a level of trust with them which is the first step into building long-lasting client relationships.

Convenience

Websites are available and accessible consistently throughout the day, every day, providing convenience to anyone looking for more information.  Current and potential clients can visit your site for support and information anytime that is convenient for them, which can also be outside normal work hours for your business.  This means even after you’ve gone home for the day, your website can still help convert new clients.

The bottom line is, every business should have a company website. Additionally, creating a company website doesn’t have to be hard. There are a variety of website building services that you can use to design your company website in a short amount of time.

“Bridge Loan Network has been a game changer for my company. The software is modern and user friendly helping me stay organized and work more efficiently, therefore allowing me to focus more time on growing my business and follow up with clients. My clients enjoy having the ability to go into their loan files and submit documents, message with their loan officer, and watch the file progress in one safe and secure place. The BLN team has also delivered service at the speed my clients expect of me and I couldn’t be happier. Thank you to the whole Bridge Loan Network Team.”

– Lend Some Money, LLC

“Bridge Loan Network has been a game changer for my company. The software is modern and user friendly helping me stay organized and work more efficiently, therefore allowing me to focus more time on growing my business and follow up with clients. My clients enjoy having the ability to go into their loan files and submit documents, message with their loan officer, and watch the file progress in one safe and secure place. The BLN team has also delivered service at the speed my clients expect of me and I couldn’t be happier. Thank you to the whole Bridge Loan Network Team.”

– Lend Some Money, LLC

“I have had the pleasure of working with Jacob from Bridge Loan Network. He works very hard at helping me to find a home for my clients who need a loan for Real Estate Investing purposes. I would highly recommend his company to any who is a lender in the Real Estate Investor Market.”

– Everest Business Capital

If there was ever a model generation for landlords to have in their rentals, millennials would be that generation. Born in the 1980s to the 2000s, the millennial generation has far outnumbered other generations, such as the Baby Boomers, and while the Baby Boomers have recovered from the Recession of the 2000’s, the millennial generation has not. With higher ratios of student debts and a competitive job market, millennials are not jumping into home-ownership but instead looking to rent for longer periods. This makes the millennial generation the perfect target to market your rental property towards.

Before setting up the listing or adding new repairs to the property it’s important to understand exactly who the millennial generation is and what they are looking for in a home.

Who Are Millennials?

• Millennials will account for 75% of the workforce by 2025.
• 94% of millennials use the internet and online sites to search for a home.
• Millennials are more likely to stay with their current employer for 3 to 6 years, compared to employer duration from Generation X at the same age.
• By 2020 one in three adults will be considered a millennial.

Millennials have the ability to shape the rental market due to the huge percentage of current applicants looking for a rental, and this trend doesn’t look like it is going to change anytime soon.

What Do Millennials Look for in a Rental?

     1.   Proximity to Work

With the millennial generation holding their current jobs longer than previous generations they are less concerned with great school systems or quiet neighborhoods and more concerned with their commute to work. When listing the rental include information about train station, bus routes, highway systems and main roads.

     2.   Environmentally Friendly

The millennial generation is also more conscious of the environment and going green. When renovating the rental property be mindful to add in green features such as energy efficient appliances in the kitchen and laundry room, energy-saving lightbulbs, low flow toilets and water-saving showerheads. These can be small updates but make a huge difference when it comes to the environment and cost-cutting on utility bills which is why this is appealing to millennials.

     3.   Acceptance of Pets

More than 3/4 of millennials are pet owners, and by limiting a rental to only those without a pet you are drastically reducing your pool of ideal tenants. Speaking from experience, one out of every three apartments I looked at was not pet-friendly, therefore I was willing to pay more to find that one apartment that would allow my pet to live with me. There are also certain ways to protect your rental as well with the addition of “pet rent” fees and security deposits.

How to Reach Millennials

The first-place millennials will look for a new rental is online so it’s important that you have a website and online listing for the home.

The rental listing should include:

• Monthly rent.
• Security deposit cost.
• Quality pictures of each room, outdoor space and exterior.
• Pet policy.
• Room count, including bedrooms and bathrooms.
• Amenities including the energy efficient appliances, and green upgrades.
• Location of property in relation to roadways, nightlife, and other venues.

It will also be beneficial to ask previous renters for reviews to place on your website as well because reviews and ratings are effective indicators of quality for the internet-savvy millennial users.

The millennial generation is important to the rental market since they are a hold a significant percentage of the current applicants and the trend toward renting over home ownership doesn’t look to be changing anytime soon. If you can ensure that your rental property fits into what millennials are looking for then you will find that vacancy issues with no longer something to worry about.

If you’re looking to buy and hold another rental property, Bridge Loan Network is here to help you find the financing you need.

Submit a free inquiry and the opportunity will be matched with our qualified and approved hard money lenders.

The simple application portal digitizes the lending process enabling brokers and borrowers to upload needed documents, authorize credit checks and have a full loan package for our lenders to review. Apply now!